Is it right time to redesign your website?

Mar
23
2015
Is it right time to redesign your website?

Is your website functional, visually appealing and pixel-perfect? Amazing! But if you still aren’t getting the outcomes you expect, its just a useless web portal. It is undoubtedly true that websites are the best possible portrayal of your image so it is utmost important to have up-to-date website.
As a web development and designing company, we often asked how a company knows that it’s time to revamp their website? Let’s take a look at reasons why you need to give your website a makeover.

1. Something very important is missing
Sometimes it is possible that your website is missing some important things of which you are not aware. Try to check your site as a normal visitor and try to locate if a user is having any issue in visiting all posts and pages. Our experts can rectify those missing functions or revamp your website to make it perfect.

2. Your bounce rate is sky-high
A website should have a bounce rate (the percentage of visitors who enter the site and leave the site rather than continue viewing other pages) of around 40-50%, above that is considered a bad value. If the majority of the visitors leaves your website immediately, chances are that they are confused by the poor design. Edge Infoways expert designers analyze your design and Google Analytics report to see what the site is lacking and how we avoid similar pitfalls in the new design.

3. Your site isn’t responsive
Mobile web usage is increasing by leaps and bounds and if we take a glance at figures we can see that one third of website traffic is from mobile devices. In present time responsive web design, a new technology that makes your website work flawlessly on all devices by automatically adjusting to each device, is almost mandatory. If your website isn’t responsive then that alone is a valid reason to do a redesign.

4. Lacks a content management system
In present scenario technology and trends change with time, so it is important that you should be able to update your website yourself without wasting money hiring somebody to do it for you. Make sure you have a content management system to make it easier to update. We love handing off websites to clients that allow them to make minor modifications or update pages like About us, Contact us and more.

5. Slow loading time
If your website is slow, it not only has a negative impact on search engine rankings, but it also turns away potential visitors. Fast loading websites provide a better user experience. If your site is slow it is the best time to get the site redesigned. As an expert, we use caching, content delivery networks and combination & minification of scripts and stylesheets.

A website redesign can be a big project and you might be putting it off due to funds and time it will take. But don’t forget that redesign can be a wise investment as your website is the face of your company. Our skilled professionals cater to all your website needs. We work on your website keeping in mind the nature of your business, recent trends in color & design etc.

The Edge Infoways staff includes veteran designers, social media and marketing experts so you can expect best quality along with the highest level of professionalism.

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